Graham Forman – Medium

Graham Forman

Why you need modern outbound sales for K12 B2B and how to approach it

While outbound sales has evolved over the years, it’s still incredibly important to build a successful edtech company. Four things to keep…

6 min readJan 24, 2024

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Why you need modern outbound sales for K12 B2B and how to approach it

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Graham Forman

EdTech Funding: What metrics do Venture Capitalists want to see?

It’s no secret that it’s more challenging to raise funding for an edtech startup than it was just a year or two ago. Venture capital in the…

6 min readJun 7, 2023

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EdTech Funding: What metrics do Venture Capitalists want to see?

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Graham Forman

Conference Success for K12 Edtech Startups: How to Maximize Your Impact and ROI

There’s no magic bullet, but planning ahead and stacking value-added activities together can optimize your conference results.

6 min readFeb 22, 2023

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Conference Success for K12 Edtech Startups: How to Maximize Your Impact and ROI

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Graham Forman

The Era of Edtech Efficacy

More well-researched, evidence-based products are available to schools and districts than ever before and we’re just getting started.

5 min readSep 22, 2022

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The Era of Edtech Efficacy

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Graham Forman

Four North Star Metrics to Scalable Product-Led Growth in K12 B2B

Growing evidence shows that the path to sustainable, scalable growth in K12 B2B is through product-led growth (PLG). While not for everyone…

8 min readMay 24, 2022

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Four North Star Metrics to Scalable Product-Led Growth in K12 B2B

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Graham Forman

Observations on the future of K12 Edtech: COVID Edition

This article originally featured in Education Technology Insights on October 6, 2021

5 min readOct 7, 2021

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Observations on the future of K12 Edtech: COVID Edition

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Graham Forman

Key Product Led Growth (PLG) measures and benchmarks for K12 B2B edtech companies

I wrote a post entitled “Next Generation Go To Market Has Arrived for K12 B2B” and received thoughtful feedback from many readers. Not only…

13 min readSep 15, 2021

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Key Product Led Growth (PLG) measures and benchmarks for K12 B2B edtech companies

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Graham Forman

Next Generation Go-To-Market (GTM) has arrived for K12 B2B

There’s a tremendous amount of energy and enthusiasm around K12 edtech companies in 2021. This is partly a result of the disruption wrought…

7 min readJun 28, 2021

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Next Generation Go-To-Market (GTM) has arrived for K12 B2B

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Graham Forman

Our investment in Inspirit

In recent years, platforms like Roblox and Minecraft have exploded in popularity. These platforms deliver rich, engaging, immersive worlds…

4 min readFeb 22, 2021

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Our investment in Inspirit

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Graham Forman

A successful referral culture for your edtech company can support growth a lot. Here’s how.

As a longtime operator and investor in education, I’ve spoken with many edtech entrepreneurs serving schools and districts across the…

5 min readNov 5, 2020

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A successful referral culture for your edtech company can support growth a lot. Here’s how.

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Graham Forman

Graham Forman

Serial edtech entrepreneur turned impact investor. Founder and Managing Director at Edovate Capital. #edtech #edchat #education #startup #innovation

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