Graham FormanWhy you need modern outbound sales for K12 B2B and how to approach itWhile outbound sales has evolved over the years, it’s still incredibly important to build a successful edtech company. Four things to keep…6 min read·Jan 24, 2024--1--1
Graham FormanEdTech Funding: What metrics do Venture Capitalists want to see?It’s no secret that it’s more challenging to raise funding for an edtech startup than it was just a year or two ago. Venture capital in the…6 min read·Jun 7, 2023----
Graham FormanConference Success for K12 Edtech Startups: How to Maximize Your Impact and ROIThere’s no magic bullet, but planning ahead and stacking value-added activities together can optimize your conference results.6 min read·Feb 22, 2023----
Graham FormanThe Era of Edtech EfficacyMore well-researched, evidence-based products are available to schools and districts than ever before and we’re just getting started.5 min read·Sep 22, 2022--1--1
Graham FormanFour North Star Metrics to Scalable Product-Led Growth in K12 B2BGrowing evidence shows that the path to sustainable, scalable growth in K12 B2B is through product-led growth (PLG). While not for everyone…8 min read·May 24, 2022--1--1
Graham FormanObservations on the future of K12 Edtech: COVID EditionThis article originally featured in Education Technology Insights on October 6, 20215 min read·Oct 7, 2021----
Graham FormanKey Product Led Growth (PLG) measures and benchmarks for K12 B2B edtech companiesI wrote a post entitled “Next Generation Go To Market Has Arrived for K12 B2B” and received thoughtful feedback from many readers. Not only…13 min read·Sep 15, 2021----
Graham FormanNext Generation Go-To-Market (GTM) has arrived for K12 B2BThere’s a tremendous amount of energy and enthusiasm around K12 edtech companies in 2021. This is partly a result of the disruption wrought…7 min read·Jun 28, 2021--4--4
Graham FormanOur investment in InspiritIn recent years, platforms like Roblox and Minecraft have exploded in popularity. These platforms deliver rich, engaging, immersive worlds…4 min read·Feb 22, 2021----
Graham FormanA successful referral culture for your edtech company can support growth a lot. Here’s how.As a longtime operator and investor in education, I’ve spoken with many edtech entrepreneurs serving schools and districts across the…5 min read·Nov 5, 2020----