Graham FormanWhy you need modern outbound sales for K12 B2B and how to approach itWhile outbound sales has evolved over the years, it’s still incredibly important to build a successful edtech company. Four things to keep…Jan 242Jan 242
Graham FormanEdTech Funding: What metrics do Venture Capitalists want to see?It’s no secret that it’s more challenging to raise funding for an edtech startup than it was just a year or two ago. Venture capital in the…Jun 7, 2023Jun 7, 2023
Graham FormanConference Success for K12 Edtech Startups: How to Maximize Your Impact and ROIThere’s no magic bullet, but planning ahead and stacking value-added activities together can optimize your conference results.Feb 22, 2023Feb 22, 2023
Graham FormanThe Era of Edtech EfficacyMore well-researched, evidence-based products are available to schools and districts than ever before and we’re just getting started.Sep 22, 20221Sep 22, 20221
Graham FormanFour North Star Metrics to Scalable Product-Led Growth in K12 B2BGrowing evidence shows that the path to sustainable, scalable growth in K12 B2B is through product-led growth (PLG). While not for everyone…May 24, 20221May 24, 20221
Graham FormanObservations on the future of K12 Edtech: COVID EditionThis article originally featured in Education Technology Insights on October 6, 2021Oct 7, 2021Oct 7, 2021
Graham FormanKey Product Led Growth (PLG) measures and benchmarks for K12 B2B edtech companiesI wrote a post entitled “Next Generation Go To Market Has Arrived for K12 B2B” and received thoughtful feedback from many readers. Not only…Sep 15, 2021Sep 15, 2021
Graham FormanNext Generation Go-To-Market (GTM) has arrived for K12 B2BThere’s a tremendous amount of energy and enthusiasm around K12 edtech companies in 2021. This is partly a result of the disruption wrought…Jun 28, 20214Jun 28, 20214
Graham FormanOur investment in InspiritIn recent years, platforms like Roblox and Minecraft have exploded in popularity. These platforms deliver rich, engaging, immersive worlds…Feb 22, 2021Feb 22, 2021
Graham FormanA successful referral culture for your edtech company can support growth a lot. Here’s how.As a longtime operator and investor in education, I’ve spoken with many edtech entrepreneurs serving schools and districts across the…Nov 5, 2020Nov 5, 2020